Metrics

Story:
For a platform like Zora, the key metrics include the number of mints, their market share on Ethereum, and the number of unique collectors.
Equally important are creator and collector retention rates - are creators running their mints on Zora repeatedly? Are collectors coming and collecting multiple NFTs Are they coming for multiple days?
Other meaningful metrics encompass how long people spend in Zora's feed, what they are clicking on, click-through rates and conversion rates from feed to mint page.
Source:
Web3 Talks, Episode #45, Dee Goens, Co-Founder & COO @ ZORA
Timestamped: YouTube, Spotify
Non-timestamped: Apple
Story:
Gnosis Chain goal is to create a safe space for hosting assets.
To do that they need to provide a credible neutral execution environment, especially for financial applications, that's not biased towards one jurisdiction.
So the baseline is to check if the network is really functional: bridges, validator sets, RPCs, block explorer. They all need to be reliable to provide a good developer experience.
Another key metrics is the number of validators and nodes - in their case 120,000 validators and 1,700 nodes.
They also focus on the number of transacations and Total Value Locked, though they know that it takes time for users to gain trust in the system. So to do that, they work with Real-World Asset providers to build apps on Gnosis Chain.
Source:
Web3 Talks, Episode #42, Stefan George, Co-Founder & CTO @ Gnosis
Timestamped: YouTube, Spotify
Non Timestamped: Apple
Story:
Unlock's business model is based on number of locks - smart contracts that act as gates - and number of keys - NFTs that act as keys to open the gates.
So they track the number of locks and keys, especially the active ones.
They have a bot that shares information on Discord every time there's a new NFT being minted or renewed. These messages serve as a heartbeat since when they see new NFTs being minted or renewed every 2-3 minutes, they know they're on the right track. But when it slows down, they get more cautious and try find a way to make it work again.
One of the important things is to get detached from global sentiment of crypto as usage may go down in the bear market.
Source:
Web3 Talks, Episode #43, Julien Genestoux, Co-Founder & CEO @ Unlock
Timestamped: YouTube, Spotify
Non Timestamped: Apple