Community building

Give your community a common goal and content that's hard to find. For free

Story:
Questbook couldn't grow its community until one of its Co-Founders - Madhavan - created 120 free tutorials that helped web2 devs learn the basics of web3.
Since free high-quality courses back then were scarce, many community members shared these tutorials with other people on Twitter and Discord.
This content and having a common goal helped Questbook's community to grow from almost 0 to 15,000+ devs in 2.5 months.
Source:
Web3 Talks, Episode #1, Madhavan Malolan, Co-Founder & CEO @ Questbook
Timestamped: YouTube, Spotify
Non Timestamped: Apple

Don't outsource the community-building to a Community Manager early on

Story:
Questbook hired community managers in the early days, but their community hasn't taken off. It changed when Sriharsha, their Co-Founder, became the face and motor of their community, spending 16-18 hours a day on Discord, talking with people and running onboarding session
Source:
Timestamped: YouTube, Spotify
Non Timestamped: Apple